Testimonials
Why do advertisers depend on Throttler Magazine? Because every article, photograph and column in the magazine motivates readers to buy products — yours!
“Our decision to advertise in Throttler Magazine has been a very easy one to make. The combination of readership, price and personal attention has led to a successful relationship. There is no question, it has been beneficial to our company. Their passion and commitment to the motorsports industry matches our own. We expect a long-standing partnership with continued success!”
— Jason Rosenbeck, Web & Graphic Designer, Van Wall Powersports
“We have advertised in several magazines and by far we feel we receive some of the best response from Throttler Magazine. We can always tell when there’s a new issue out because the calls and the number of people stopping by substantially increases. The value is outstanding and we thoroughly enjoy the high quality people who work hard to make each issue as good as the next. It’s always a plus when they share in the passion of ride and the spirit of freedom we all feel going down the road.”
— Tim Mortenson, Owner, DRT Bros. Trikes and Cycles
“In the past 13 years I have done a wide variety of advertising from television to newspapers and I have been very happy with the product and results of Throttler Magazine.”
— Corey J. L. Walker, Walker, Billingsley & Bair Law
“We had a bad experience with advertising until Throttler Magazine came along. They wrote an incrediable article on one of our young customers and helped
promote our annual fund raiser. We have been a loyal customer since. It’s a
terrific magazine and keeps you informed on whats happening in the industry.”
— Jackie Ingraham, Owner, F & J Racing
“Advertising in Throttler Magazine has allowed us to open up our customer base throughout the state of Iowa and Midwest. It has been a good return on our advertising dollars.”
— Greg Crook, Leather and Hawgs LLC
|
|
|
Throttler Motorcycle Magazine covers every manufacturer from V-Twins to custom built, cruisers, street bikes, dual and motocross. Businesses can be proud to market their products without the worry of offensive material in our pages. In each issue, our group of talented and knowledgeable journalists produce wide-ranging and time-sensitive articles distributed throughout IA, IL, MN, SD, NE, KS, MO, WI.
 ABOUT US
Throttler Motorcycle Magazine is a publication dedicated to motorcycles and the people who ride them. From Harley-Davidson and Buell to custom built to Victory to Yamaha to Kawasaki to Honda to BMW to Triumph to Ducati and Suzuki, Throttler Motorcycle Magazine is an unbiased read that covers anything on two wheels and sometimes three wheels.
With feature stories that explore the issues impacting riders, to the unparalleled coverage of new products, industry news, business bios and what’s hot, Throttler Motorcycle Magazine is an authority to turn to.
If it’s about motorcycles, we’re covering it with accurate and up-to-date information on developments and trends. We’re serious about giving riders — and readers — the finest publication of its type, loaded with professionally-written stories, high-quality photography and information they can use.
Every issue of Throttler Motorcycle Magazine delivers exciting and evocative articles and photographs of the most brilliant, unusual and popular motorcycles on the road. From celebrated bikes whose timeless designs and innovations have endured to the modern beauties gracing today’s showrooms, we showcase the best in motorcycling.
Product reviews with full reviews on new bikes, helmets, riding gear, luggage, accessories along with who’s-who in the motorcycle industry we aim to please motorcycle enthusiasts everywhere.
Businesses get front-and-center with the riders who buy motorcycles, parts, services, tools and gear.
Throttler Motorcycle Magazine devotees hunger for knowledge about bikes and items to accessorize, customize and maintain their prized beauties. These riders work hard for their money, and don’t hesitate to spend cash and time on their true loves.
As aficionados of everything motorcycle our readers ride today’s American made two-wheeled machines as well as British, Japanese, German, American, Italian. We deliver them all. From detailed builds and product reviews to intriguing human interest and scenic riding routes, we scratch our readers’ itch for innovation. Take a ride with us where these passionate purchasers connect, dream and buy.
Our research has found that patrons read each issue from cover to cover, often passing copies along to friends, family or associates after they’ve finished. With an estimated readership of 25,000+ readers across the Midwest, business owners get more eyes seeing their marketing. And the more eyes on them, means the likelihood of increased revenue coming into their business.
Market penetration crosses many boundaries. Our followers are more than the stereotypical biker. They are construction workers, doctors, youth, sales persons, teachers, lawyers, nurses and business owners. They are also women — currently the fastest growing segment of motorcycle riders.
As a partner, we give you a marketing reach not otherwise afforded by a single-interest publication. Likewise, your marketing won’t get lost like with other newstand publications.
Simply put, it pays to advertise in Throttler Motorcycle Magazine. Riders will seek you out and come to your business and community knowing who, and where you are directly from our pages.
Ask yourself...
If your customers all went for the lowest price, would you still be in business today? Probably not. Because your customers purchase the expertise you offer, your service and reputation as an authority and what you represent to them.
If your preference is to spend marketing advertising dollars in trashy motorcycle magazines with T&A, beer guzzling photo-montages and total debauchery, then we’re not for you.
Unfortunately, some publications print this all the time believing all bikers fall into this category. They offer advertising at lower costs than Throttler Motorcycle Magazine and promise an article for your advertising dollars.
Consider this, will your business be written about by an expert with a journalist background and skills like Throttler magazine writers or, will your business be represented in an ineloquent manner by some guy on a bike?
Problem is, with advertising, statistics show you usually don’t see results for months. Then, only after your poorly written article is published and ad dollars are spent is when you realize price isn’t everything and you got the shaft.
It’s true, you get what you pay for.
When other cheap trashy publications (who found our advertisers via their ad in our magazine) promise top dollar service for lowball prices, be sure details like editorial focus, demographics, distribution and reputation are of top dollar stature as well.
No other Midwest motorcycle publication is as focused on the Midwest or goes to more locations in 8 Midwestern states than Throttler Motorcycle Magazine.
So if your business deserves a bigger presence in a respectable authoritative motorcycle magazine that hits every motorcycle market then, increase your visibility in the iron horse thoroughbred of Midwestern motorcycle magazines — Throttler Motorcycle Magazine.
Ten Top Reasons to Advertise in Magazines
1 Magazine advertising engages: Multiple studies show that consumers are more likely to find magazine advertising acceptable and enjoyable compared to advertising in other media. In addition, they find magazine advertising less interruptive.
2 Magazine advertising is considered valuable content: Consumers value magazine advertising, according to numerous studies. Starcom found that when readers were asked to pull ten pages that best demonstrate the essence of their favorite magazines, three out of ten pages pulled were ads. MRI data show that consumers trust and value magazine advertising. These studies’ findings reinforce the Northwestern University Magazine Reader Experience Study’s results, in which advertising-related experiences increased magazine usage.
3 Magazine advertising moves readers to action: More than half of readers took action on magazine ads or had a more favorable opinion about the advertiser, according to research from Affinity Research.
4 Magazine advertising improves advertising ROI: Multiple studies have demonstrated that allocating more money to magazines in the media mix improves marketing and advertising ROI across a broad range of product categories.
5 Magazine advertising sells: Dynamic Logic discovered that when comparing magazines, the Internet and TV, magazine advertising was the most powerful medium in increasing purchase intent. Magazines, in a media mix that included online and TV, contributed 67 percent of the total increase in purchase intent (9.0 percent of a total 13.5% shift).
6 Magazine advertising is relevant and targeted: Consumers consider magazine advertising more relevant than other media. With a range of titles that appeal to a wide variety of demographics, lifestyles and interests, advertisers can hone in on targets that fit their needs.
7 Magazines provide reach to the most desirable consumers: Across almost every demographic, the top 25 magazines outdeliver the top 25 TV shows. In addition, heavy magazine readers are likely to be among the highest spenders across most product categories.
8 Magazine audiences accumulate faster than you think—and with lasting impact: The average magazine accumulates approximately 60% of its audience within a month’s time. In addition, consumers refer to magazines multiple times, even saving them, giving advertisers the opportunity for added exposure.
9 Magazines influence Influentials®: Magazines are the medium “Influential Americans”—the one in ten consumers who control the levers of change—turn to the most for making purchase decisions and recommendations.
10 Magazines supply credibility: Consumers trust and believe magazine advertising more than advertising in other media.
|
|
Throttler
Demographics
Marital Status
Married 67%
Single 33%
Gender
Men 93%
Women 7%
Age
Under 35 12%
35-44 27%
45-54 34%
55+ 28%
Education
Some high school 3%
H.S. graduate 27%
Some college 26%
Associate’s Degree 14%
Bachelor’s Degree 27%
Graduate Study 4%
Household Income
Less than $50,000 22%
$50,000 - $99,999 50%
$100,000+ 29%
Brand
Harley-Davidson 65%
Other 35%
Influenced by advertising
Definitely 55%
Somewhat 40%
No 5%
Occupation
Homemaker 1%
Retired 4%
Management 13%
Professional 24%
Sales 9%
Service Staff 5%
Other 46%
On the Internet
Throttler Motorcycle Magazine online consistently delivered in 2010 with 2,291,766 web hits; 1,899,224 files viewed; 46,242 page views and 27,254 unique visitors. Your web site WILL get results with an ad and hyperlink via our site.
Additionally, our Throttler Facebook social media site offers 5,000 active friends that are interested in everything we say and Throttler Twitter offers hundreds more motorcycle enthousasts looking for the next great thing in motorcycling.
ThrottlerMagazine.com complements our print magazine, reaching a wider audience and offers new content including videos, photo galleries, events, blogs and more. If you want to increase sales, build awareness, increase web site visitors and get more repeat customers, www.ThrottlerMagazine.com will extend your ad campaign beyond the printed pages of the magazine.
We offer a wide range of options to fit your budget and objectives. Plans with print ads coupled with online ads Facebook announcements and Twitter posts all about your business, event or product.
Contact your sales representative for more information on our advertising packages or to create a tailored program to meet your needs.
|
